Raised along side the picturesque beaches of Port Macquarie on Australia’s East Coast, Samantha Wills moved to Sydney in 2004. The same year she unveiled her debut collection at Australian Fashion Week to rave reviews. Entirely self-taught, design came as second nature to Wills who began hand-crafting pieces for her friends and family while she was still at school.
 
The designer is now based between her homes in Sydney and New York, while the global brand celebrates a sophisticated international clientele who covet her striking statement accessories.
 
From its inception, SAMANTHA WILLS has enjoyed a loyal celebrity and editorial following with Hollywood stars and international magazines coveting her bold designs. Eva Mendes, Kate Bosworth, Drew Barrymore, Kate Hudson, Katy Perry and Jennifer Lopez can all be spotted wearing Wills’ show-stopping jewels - both on and off the red carpet.

The brand has also seen remarkable international press coverage through affiliation with powerhouse fashion brand; Sex and the City. Patricia Field chose designs’ to feature in the SATC2 film. This has been further supported by ongoing editorial coverage in magazines; US Elle, US Harper’s BAZAAR, Vogue and Harper’s BAZAAR Australia, and Italian Vanity Fair in 2010 which featured SAMANTHA WILLS on the cover.
 
Often referred to as ‘SW’ by colleagues & fans alike, Wills has been tipped by fashion writer Inez Mendoza to be ‘Australia’s biggest export since Vegemite’, if her mass following & early success are anything to go by, the future is bright for this glamorous brand & its young namesake.